Blockbuster Launches Promotion to Attract Netflix CustomersBlockbuster, owned by Dish Networks; launched a limited, nationwide promotion to attract Netflix customers to make the switch to Blockbuster Total Access.
Michael Kelly, president of Blockbuster said, "Blockbuster quickly responded to the cries of Netflix customers. Blockbuster Total Access is Netflix 'without the wait.' The combination of DVDs by mail and unlimited in-store exchanges provides more than 100 million people living near Blockbuster stores immediate convenience and unparalleled choice."
As part of the offer, Netflix customers who switch to Blockbuster's Total Acess Plans will receive a 30-day trial for free through September 15, 2011.